Here's a tip to go viral, check out these 7 creative ads that will inspire and educate. Learn the secrets to captivating ...

"You Are All Animals" window dressing outside of the Fine Arts building, introduces a new and fun way of advertising clothing.

Are you a print subscriber? Activate your account. By Erika Wheless - 15 min 11 sec ago By Parker Herren - 1 hour 15 min ago By Brandon Doerrer - 1 hour 15 min ago By Tim Nudd - 1 hour 15 min ago ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

through demographic and geotargeted programmatic advertising on popular mobile apps, and via personalized social media campaigns. Although dynamic creative optimization (DCO) and A/B-testing have been ...

It’s been another rollercoaster year in the world of advertising, with campaigns causing outrage and delight in equal measure. Here are our favourites of 2024 If ever you needed proof that people ...

Call it data-driven, human-centric creative. On the surface it might look like branding, a website, digital marketing, social media and content strategy, or SEO and analytics. But whatever we ...

The Drum was in attendance at this celebration of the city’s finest creative agencies, catching up with some of the night’s biggest winners, including creative director and graphic designer Markham ...

Accenture Song CEO David Droga talks all things AI in the first episode of Fast Company’s ‘Brand New World’ podcast. David Droga is a legendary advertising creative and executive. He’s also CEO of ...

A creative way to lure diners to a Wendy's took home the top prize at the annual American Advertising Awards in Columbus. The ...