This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

The client said that it will be the only telecom operator to access Publicis' AI-driven content creation platform Leona in ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

Artificial Intelligence is rapidly changing how industries operate, and Digital Marketing has been one of the first uses of ...

The 2026 World Cup will be the biggest cultural moment in modern sport. And it’ll also be the biggest wasted opportunity for ...

Daren Ng – Marketer continues to share evolving perspectives on content marketing as part of his ongoing work in digital strategy, reflecting the increasing need for structured, research-driven ...

From the wild, viral Zoom brainstorm and ping pong ball-headed security guards at an NYC pop-up, to the ubiquitous Marty ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

In today’s fast-paced digital economy, businesses must innovate constantly to stay ahead. From crafting compelling marketing ...

EXCLUSIVE: Californian influencer biz Made By All is launching a marketing studio arm aimed at providing brands with creative ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.