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As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.
Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform, which unites AI agents and models across Adobe. Adobe introduced Adobe ...
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Buy ads, called “pay-to-play.” Maximize the free listing Google generates with a map, to the right of search results, and ask ...
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Blog post: It’s Time for Marketers ... not a replacement, ensuring that marketing strategies remain human-centered, creative, and insightful. The key is balancing automation with authenticity.
The world of marketing is in constant flux ... We’re co-leaders of an account team supporting 31 brands at D3, the in-house creative agency at PepsiCo Foods US. But we didn’t start in-house; we bring ...