Leading luxury fragrance and beauty retailer City Perfume has appointed 100% Digital as its exclusive digital marketing ...

You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads ...

Marc Benioff, CEO of Salesforce (NYSE: CRM), discussed the company's AI strategy and business performance in a recent ...

The role of marketing has undergone a profound transformation in recent years. Once viewed as a cost centre, marketing must ...

Wizards of the Coast has finally created a 3D virtual version of Dungeons and Dragons, and it would have been revolutionary - in 2020.

Deloitte Digital has clients using gen AI, but when it comes to the use of marketing agents, clients are hearing about the ...

Clorox is also subject to input cost volatility, which can be a sizable hurdle. If the company is reluctant to pass these costs on to consumers, it could face lasting margin erosion. Conversely, if it ...

Brand.com’s are connecting HCPs to information, with fewer hoops to jump through, courtesy of new digital tools promising to ...

Digital transformation relies on a data-driven strategy to improve decision-making, optimize operations, and enhance customer ...

Dallas Stars’ marketing guru Joanne Lovato is bringing corporate brand management expertise gained from posts at Samsung and ...