In an era dominated by digital marketing, direct mail remains a powerful and effective way to connect with customers on a ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

The tactile nature of direct mail makes it more memorable than digital advertising. A beautifully designed postcard or brochure has the potential to linger on a recipient’s desk or fridge ...

With the rise in postage rates, now is the time for marketers and PSPs to leverage USPS promotions that encourage innovative mailing strategies and cost savings.

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Direct mail isn’t a set-it-and-forget-it strategy ... Ensure Your Goals Are Supported Your entire team needs to be on board with your goals. Marketing, sales, and customer service teams should all ...

Headquartered in Marietta, Georgia, UpSwell is a provider of direct mail and digital marketing services. Eric Goodstadt serves as CEO of UpSwell. “We are very excited to complete this highly ...