In a 2024 statewide race, ClearLine was used in parallel with two DSPs and a linear TV schedule. Cross Screen Media’s measurement solution found that over a two-week period in October, ClearLine drove ...

Three special words dominated the 90s: You’ve got mail! I don’t know about you, but back then I got a flutter of excitement when I dialed up AOL and checked my emails.

Romanian airline AnimaWings will operate direct flights between Larnaca and Bucharest three times a week – on Mondays, ...

With the rise in postage rates, now is the time for marketers and PSPs to leverage USPS promotions that encourage innovative mailing strategies and cost savings.

While curated PMPs and DSP direct deals are trending upward, the ad ops exec said, working with resellers is a bad long-term ...

Casey Hendrick has been appointed Chief Executive Officer of United Direct Solutions (UDS), a leader in data-driven direct ...

First Direct's up to £300 from memory. Why do they do this? "Very simple - it's a loss-leading marketing promotion. It means ...

In an era dominated by digital marketing, direct mail remains a powerful and effective way to connect with customers on a ...

Direct mail isn’t a set-it-and-forget-it strategy ... Ensure Your Goals Are Supported Your entire team needs to be on board with your goals. Marketing, sales, and customer service teams should all ...

However, if you scratch beneath the surface a bit, you’ll quickly realize that it’s not exactly the truth and that there are a couple of other marketing tools that are as equally popular, if not even ...