The big news is that QR style mobile codes in magazines get higher response rates than other printed direct marketing tools,? said Roger Matus, executive vice president at Nellymoser Inc., Arlington, ...

In an era dominated by digital marketing, direct mail remains a powerful and effective way to connect with customers on a ...

This is seconded in Al Ries's book, The Fall of Advertising and the Rise of PR. And direct-marketing tools are also rising in importance in the marketing mix. Question: TV advertising seems to be ...

Forge, the platform for community-driven game marketing and engagement, today announced Forge Direct, a kind of self-service gamified hub that allows game developers to launch fully customizable, ...