They originally entered F1 in 2006 as Toro Rosso – Italian for 'Red Bull' – and kept the name for over a decade. In 2019, however, they shifted to AlphaTauri, which promoted Red Bull's fashion ...

Red Bull’s in-house clothing brand AlphaTauri has unveiled Max Verstappen as its new global brand ambassador ahead of the F1 2025 season. It comes a little over a year after the AlphaTauri name ...

In Formula One racing, the minutiae of engineering can mean the difference between finishing on the podium or back in the pack. AlphaTauri, one of two teams run by Austrian beverage company Red Bull – ...

Lando Norris has reacted to fashion brand AlphaTauri announcing Max Verstappen as their global brand ambassador. The brand was founded and is owned by Red Bull since 2016. Red Bull is the only ...

but he was overlooked for a 2023 F1 seat as Red Bull's sister squad (then-named AlphaTauri) went for Nyck de Vries, and then replaced the struggling Dutchman with Daniel Ricciardo midway through ...