Guy Fieri (temporarily) gives up his signature look to become "Justaguy" in Bosch's 2026 Super Bowl commercial that should be jarring to viewers familiar with the culinary star's bleach-blonde spikes.

"Everybody just looked at me like, 'I see you a different way now,'" the celebrity chef and Food Network star tells EW.

In this video, I demonstrate how to draw the Griffins, capturing the iconic family from Family Guy with their signature ...

Guy Fieri will be debuting a new look in an ad with Bosch for the Super Bowl, and despite fan speculation, the ad did not use AI.

Food Network star Guy Fieri takes on a drastic departure from his standard look in a new Super Bowl ad for Bosch.

The full 30-second ad is set to air during the second quarter of the Big Game, airing Sunday, Feb. 8, with extended cuts and ...

Fans of celebrity chef Guy Fieri who have been waiting to see more of the new clean-shaven look he debuted last month can ...

Celebrity chef and Florida resident Guy Fieri debuted a surprising new look as 'Justaguy' for an upcoming Super Bowl ad for ...