The highlights include shots of Hunter Fieri with his wife Tara, dad Guy, mom Lori and cousin Jules ...

Guy Fieri (temporarily) gives up his signature look to become "Justaguy" in Bosch's 2026 Super Bowl commercial that should be jarring to viewers familiar with the culinary star's bleach-blonde spikes.

"Everybody just looked at me like, 'I see you a different way now,'" the celebrity chef and Food Network star tells EW.

The Food Network star appears as an almost unrecognizable, brown-haired version of himself in a Super Bowl campaign for Bosch ...

Guy Fieri will be debuting a new look in an ad with Bosch for the Super Bowl, and despite fan speculation, the ad did not use AI.