The origins of ketchup is NOT what I expected. ... it’s even in the constant background of films and TV shows. ... Heinz ...

Heinz launches its "breakfast ketchup" campaign in Waffle House locations and diners across America, dividing opinions on the condiment's place at the breakfast table.

In 1995, Baker, of Redding, Calif., bought a 20-ounce bottle of Heinz ketchup for his wife's meatloaf. Her recipe called for 21/2 cups ketchup, or 20 ounces, but the bottle came up a few ounces short.

First, some background. Sheeran is a longtime superfan of Heinz Ketchup—so much of a superfan that he tattooed the brand's label on his bicep. 07-sheeran-heinz.nocrop.w710.h2147483647.2x.

Heinz is rebranding its classic tomato ketchup as a Breakfast Ketchup to reignite the age-old debate: does ketchup belong with breakfast or no? The brand's new campaign declares that ketchup ...