Understanding cultural and regional nuances is crucial when identifying your ideal customer, especially in a global service ...

AI-driven conversation intelligence is transforming how businesses interact with customers and unlocking new insights, boosting efficiency, and generating competitive advantages previously unavailable ...

The Financial Conduct Authority's publication on delivering good outcomes for customers in vulnerable circumstances, reinforces the regulator’s expectation that firms will prioritise the needs of this ...

Stop building rigid strategic plans that are obsolete before you finish them, and start using this agile strategy.

Delivering real value to customers is the key to business success. This was the central message of marketing strategist and educator Jerry Yao during Araneta City’s free seminar for its lessees held ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Find out how Reddit and AI tools can help you discover, refine, and validate startup ideas. A must-read for entrepreneurs and ...

Edge AI is unlocking new ways to process data faster, protect assets, and deliver exceptional customer experiences, ...

With tariffs looming large over an already tough retail landscape, Dean Tarpley of Celonis asks how Process Intelligence can ...

Despite a rapidly changing business environment, many procurement teams are locked in organizational silos that were ...