LeBron James isn’t in action during Sunday’s NBA All-Star Game — the 22-year veteran is dealing with ankle and foot pain — ...

Displayed proudly at adidas Basketball’s flagship space in San Francisco, CA, the shoe combines bold aesthetics with ...

Damian Lillard's Adidas Dame X is finally here. Check our Sneakers news for more upcoming releases and breaking content!

During NBA All-Star activations, stunts, and parties, league sponsors including Google Pixel and American Express were ...

"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

Mayonnaise, coffee, and a whole lot more commercials are premiering to big money in 2025. Watch them all right here.

The third showcased a close-up shot of her shoes. The video showed the former ... affiliated with Adidas include Anthony Edwards, James Harden and Damian Lillard from the NBA.

The rapper's disruptive spirit has propelled him to chart and touring glory — and with his branding savvy, the former ball ...

The NBA has never been more interlocked with the fashion industry than it is right now. The tunnel walk up to games has ...

The firm generated EUR 23.7 billion in sales in 2024 and was the second-largest sportswear company in the world behind only wide-moat Nike in terms of both sales and market share. In 2024 ...

Los Angeles Lakers superstar Lebron James is going viral for an insane dunk against the Charlotte Hornets, over former ...