Early in 2015, the company said it would remove artificial flavors and colors from its products by the end of that year. But the promise didn't hold.

Kraft Heinz stripped artificial colors, flavors and preservatives from its macaroni and cheese in 2016 and said it has never used artificial dyes in its ketchup.

Kraft Heinz will be pulling artificial dyes from its U.S. products starting in 2027 and will no longer roll out new products with the dyes.

Kraft Heinz plans to stop using artificial dyes in its U.S. products by 2027, with the majority of its products already using natural colors, and will not launch new products that contain them.

Kraft Heinz stripped artificial colors, flavors and preservatives from its macaroni and cheese in 2016 and said it has never used artificial dyes in its ketchup.