College football is a money-making boon right now so there will be no shortage of companies looking to buy real estate on uniforms.

McDonald's has Ronald McDonald, and KFC has Colonel Sanders, but Chick-fil-A's mascot has not only changed designs repeatedly ...

Ventura Foods, one of the world's leading food manufacturing and innovation companies for foodservice and retail businesses, today announced its refreshed brand identity. The update includes a new ...

A major evolutionary theory says most genetic changes don’t really matter, but new evidence suggests that’s not true. Researchers found that helpful mutations happen surprisingly often. The twist is ...

Explore Kellogg’s logo evolution from its 1906 signature to today’s design. See how branding, strategy, and psychology shaped an iconic identity. Based on your profile, your project requires a ...

Based on your profile, your project requires a Strategic Design Framework. To achieve your goals, we recommend a bespoke approach that balances creative flair with data-driven market positioning. Look ...

A St. Cloud pet supplies store is hosting a pet food drive through November 30. The drive is in response to uncertainty around federal food assistance programs like SNAP. Pet Evolution will accept ...

PepsiCo's corporate brand identity reflects its strategic evolution, with CEO Ramon Laguarta saying it represents the company's future values and vision PepsiCo has launched a new corporate brand ...

PURCHASE, NY. — PepsiCo Inc. has launched a new corporate logo and identity that the food and beverage giant said better reflects the breadth of its product portfolio, house of brands and commitment ...

If there’s one thing I’ve learned from the Jurassic Park movies, it’s that running a dinosaur theme park isn’t easy. It’s a constant balancing act of keeping your employees satisfied, making your park ...

Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long John Silver’s, apparently. As fried chicken continues its reign over the fast-food world, ...