Duolingo killed their mascot, Duo, then brought it back to life. This was all part of a huge marketing stunt that was most ...

The debut of Tasmania’s distinctive new AFL mascot ‘Rum’un’ has triggered a wave of colourful commentary from mainland ...

One of the oddest yet most prevalent topics in our culture today is companies becoming more “chronically online.” ...

Fans navigating the dozens of schools in the NCAA men’s and women’s basketball tournaments might become as attached to the ...

Among that group, however, is someone who truly makes Nevada sporting events one of a kind. Jean-Alexander Loumith Fonvile is ...

Men's grooming brand Duke Cannon dives into the billion-dollar NIL game by sponsoring Iowa State University's mascot, Cy the ...

Dallas Cowboys defensive superstar Micah Parsons has once again stirred the rumor mill, but this time, not with his play on ...

Some residents of rural Illinois and Oregon are hoping to ditch their states and either join neighboring ones or create whole ...

PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie Rosseinsky, it’s ...

Word of mouth, earned media, and viral sharing—all sparked by a sassy stunt. What began as a simple ... They crafted an elaborate narrative arc around its mascot, Duo, building intrigue and ...

DENVER — Denver Nuggets fans knew him for spectacular stunts and crowd-pleasing antics. But Kenn Solomon, the original Rocky mascot, revealed the physical and emotional journey behind the costume.

Whether or not audiences bought the bit, the stunt attracted a lot of attention. The initial announcement on Instagram racked up over two million likes. “The approach to ‘kill’ its mascot ...