Whether or not audiences bought the bit, the stunt attracted a lot of attention. The initial announcement on Instagram racked up over two million likes. “The approach to ‘kill’ its mascot ...

The death of Duo the Owl, the famed Duolingo mascot ... to wonder what the social media stunt was all about. Duolingo announced in a heartfelt message across its social platforms on February 11 that ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

In fact, the stunt was part ... animated green owl is known for quite aggressively reminding users to complete their daily lessons. While Duolingo jokes its mascot was born in 1000 BC, Duo ...