Some LA restaurants that gain traction on TikTok appear to have more style than substance. Their hype tends to be based on ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Matcha is an increasingly popular coffee alternative among Gen Z. I tried replacing my coffee with matcha for a month, and here’s what I found. I thought it would be important to share my ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes. However, there is a significant challenge: the supply may not be able to ...

The Hotta family has been growing and selling tea in Japan for five generations, a period of time that stretches across 180 years. For 55 of those years, Haruhide Morita has been tea master and ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter – to creative latte spins and indulgent desserts, matcha has taken the ...

Not to alarm anyone, but your favourite iced matcha latte may be under threat. While the earthy green powder has become a staple for health influencers and trendy TikTokers, its intense popularity ...

It’s almost poetic — a drink so unapologetically green, once dismissed as “grassy” or “bitter,” now sitting at the centre of café menus and social media feeds. (Image: Freepik) A ...

If you've been in a coffee shop or scrolled through the drink side of social media recently, then you're more than likely to know about matcha - but why has it become a trending tea, and why is it ...

Matcha, the finely ground green tea powder from Japan, has taken the world by storm, becoming a staple in cafes, kitchens, and wellness routines. But not all matcha is the same. It is widely ...

From matcha pancakes to matcha skincare and Blank Street’s viral Daydream Latte, it’s safe to say that the matcha craze is ...

A trendy 'health' drink popular with teenagers and young adults can trigger fatigue, shortness of breath and even heart problems, experts have warned. Matcha – a Japanese concentrated form of ...