It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

Nike's new strategies, including a Kim Kardashian partnership, target Millennials and Gen Z, presenting potential growth.

Just Do It’ – that’s your slogan, isn’t it Nike? Just do it. Stand up for women. It’s the easiest thing in the world to do," sports civil rights advocate Riley Gaines said, ending the video.

T-minus seven-ish months. Nike’s next sneaker with Tom Sachs is official and it’s scheduled to arrive sometime in September, the artist and longtime brand collaborator confirmed on social media. The ...

BMO analyst Simeon Siegel wrote in a February note titled "Just Do It Again." That's when Adidas' Ultra Boost sneakers, which first launched in 2015, threatened Nike's growth in North America.