Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

As Ars Technica reports, Roku has confirmed that the auto-playing adverts are supposed to be there as part of an experiment.

Roku surges ~5% in 2025 with strong Q4 results & robust FY25 outlook. Explore its growth drivers, challenges & key valuation ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

Roku has reportedly started upsetting its users by testing auto-playing video ads, which pops up even before the home screen ...

Roku has confirmed user reports that it is testing auto-playing video ads before loading the home screen. Owners of ...

Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...