With Florida seemingly about to look for a new football coach, it'll be interesting to see how quickly the Gators pursue Ole ...

The athletic apparel maker reported lackluster sales of $51.4 billion in its most recent quarter — a year-over-year decrease ...

Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters ...

Remember when Jasper Johnson said he was “KY ’til I die” after announcing his commitment to Kentucky? Mark Pope celebrated ...

It has a relaxed fit and features the brand's iconic stitched bunny and crossbones logo. Walter Sky, a young direct-to-consumer clothing brand, creates timeless, technical, well-made clothes that ...

The helmets have the Packers' traditional "G" logo at the center of each side. The "G" will remain white and the outline of it will still be green, but the rest of the alternate helmet will turn ...

One could argue even before realignment that the SEC was already the best conference in college football, and it got even better this offseason. Already stacked with No. 1 Georgia and No. 5 ...

Banners with the SEC logo adorned the campus. Electronic billboards with the phrase, "It Just Means More," popped up all around Oklahoma City. The school held a 5K to underscore how it was ...

Georgia, Florida, LSU, Ole Miss or whoever they play at the Sugar Bowl, make sure you have a “Texas Kneauxs Football” shirt in your wardrobe of burnt orange! These limited edition shirts will not be ...