Connected Data, Connected Customers A customer shops online, browses your mobile app, then visits your physical store. Each interaction holds a piece of their story-preferences, behaviors, needs. The ...

Led by Sapphire Ventures, funding will accelerate adoption of the company's AI Decisioning product for customers such as ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, ...

(Reuters) -Salesforce is cutting more than 1,000 jobs as it simultaneously hires workers to sell new artificial intelligence products, Bloomberg News reported on Monday. Displaced workers will be ...

At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Simply put, the Lead ...

DAVOS, SWITZERLAND — The weather may have been teeth-chattering along the promenade in Davos, but that didn't stop Salesforce (CRM) co-founder and CEO Marc Benioff from firing off a few new ...

Today’s chief executives are the last generation to manage all-human workforces as companies increasingly adopt artificial intelligence, Salesforce CEO Marc Benioff said Thursday. “From this ...

TRACARDI is a new HOME for your customer data. TRACARDI is an Composable API-first solution for any company that need inexpensive CDP to intergrate with.

Salesforce CEO Marc Benioff speaks with Axios' Ina Fried in Davos on Jan. 22. Photo: Dani Ammann Photography on behalf of Axios ...

It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We ...