The customer data platform (CDP) is one of the fastest-growing categories of business ... 2024 Gartner Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing ...

One key tool that has emerged as a game-changer is the Customer Data Platform (CDP). Let’s delve into what a CDP is, why organizations need it, how to implement it, the prerequisites ...

And Salesforce CDP, a customer data platform, received new integrations with Salesforce’s Interaction Studio and Loyalty Management tools. Interaction Studio analyzes cross-channel brand ...

Salesforce has more than 11,000 partners worldwide ... whose progress from ‘Customer 360’ to CDP to Genie to Data Cloud we noted as a key theme this year at Dreamforce,” according to ...