Part of what has helped Star Wars become such a dominating force in pop culture is its branding and merchandising, allowing ...

These interior and exterior builds of the starship featured in the opening scenes of the original Star Wars movie are a great ...

Bungie revealed new Star Wars cosmetics coming to the Eververse in Destiny 2 alongside the new Episode Heresy.

There were all these meter-squared boxes of merchandise, and we had a small ... is Daniels’ original third-draft script for Star Wars: A New Hope. "The original script, which was called The ...

Wherever you're flying, you'll want to make plans to alight at Disneyland Park — located on Planet Earth, in the town of ...

Also thrown into the supposed 2.9 times return on investment was projected sales of Star Wars merchandise over the next ten years. Suffice it to say, Disney had to play around with its numbers ...

Star Wars Nite will return to Disneyland Park on select evenings starting this spring, with tickets going on sale soon.

Disneyland will celebrate the unofficial “May the Fourth” Star Wars holiday with a legion of stormtroopers marching into ...

One of the biggest collaborations to come from the land is Disney’s exclusive line of Galaxy’s Edge merchandise available at Target TGT now. This new product line is called Star Wars ...