Nearly a dozen food banks serving portions of Indiana teamed up to launch an advertising campaign this week, urging Hoosiers ...

CTV ad spend now amounts to more than 31% of all ad spend on TV, a 3X gap between spend and viewing share.

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ad, but the number of c ...

During its Upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive ...

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ad, but the number of commercials involving a given Cal ...

Inside Universal Ads’ plan to reach the next 100K buyers of TV ads Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of ...

Nielsen says that 72 percent of TV viewing in the first quarter was on ad-supported platforms, including ad tiers of streamers.

LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more directly target the ads it’s showing to users of its smart TV platform.

The top 10 pharma ad spenders threw almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

The Wisconsin Supreme Court race saw $27 million spent on crime-related TV ads, dominating the airwaves. Liberal candidate Susan Crawford neutralized opponent Brad Schimel's perceived advantage on ...

TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of Comcast Advertising, James ...