Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

After a week of cryptic clues, Lewis Hamilton finally put the mystery to bed — and told fans to literally “follow the smoke.” ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

Today, Almave, the first non-alcoholic agave spirit co-founded by Seven-Time Formula One™ Champion and Entrepreneur Lewis ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

Lewis Hamilton has featured in an advert for a non-alcoholic beverage 24 hours after teasing an announcement that many fans ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

While Hamilton notes that there are many great non-alc options on the market right now, he hopes fans will embrace Almave the same way they’ve embraced other partnerships and projects in his life.

Lewis Hamilton has finally revealed the meaning behind his cryptic '08.08' teaser—confirming it's not about F1 retirement but his new smoky non-alcoholic spirit, Almave Humo.