We're going to help you by highlighting some of the early deals we've spotted while searching through Amazon's digital shelves below.

Black Friday and Cyber Monday may still be weeks away, but retail experts say now is the time to build a game plan for the big shopping days. With many stores already heavily advertising which items will star in sales campaigns on or around Nov.

iPad Air 13-inch (128GB) | $799 $698 at Amazon Save $100 - You'll need to apply the on-page coupon, but once you do you're getting a brand new record-low price on the 13-inch iPad Air at Amazon right now. This 128GB model has only ever dropped below $700 once before this year's Black Friday iPad deals - and that was way back in July.

The WIRED team boasts decades of experience in product testing and a nose for sniffing out the best deals, backed by price tracking tools. For Black Friday, we cross-reference our buying guide recommendations with the latest sale prices to find the best early Black Friday deals on gadgets and gizmos worth owning.

Black Friday has traditionally taken place the day after Thanksgiving, and if you’ve spent the day waking up at 3 a.m. to line up at your favorite mall store, you can now relax, as early Black Friday deals are already available.

The retailer will begin offering holiday deals beginning Nov. 21 this year, with new specials hitting through Nov. 29 (the actual date of Black Friday in 2024). From there, the company plans to get an early start on Cyber Monday,

Even though Black Friday isn't for another two weeks, many stores already started their sales for the shopping holiday. Major retailers across the state are offering up items on sale ahead of Black Friday to help customers make the most of the holidays.