The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez said.

Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment influence the marketing industry?

Unilever CEO Fernando Fernandez has set course to fashion a “machine of demand creation”, with a focus on “geographical anchors” in the US and India. Innovation, with a slant to premium, is one of the ...

Ben & Jerry's lawyers filed a complaint against parent company Unilever, sparking conversations online as some move to ...

THE new boss of UNILEVER is being given £763,000 to move house, The Sun can reveal.  Fernando Fernandez will rake in the ...

The divestiture comes as the CPG company prioritizes fewer, bigger brands to spur growth. It’s expected to divest its ice ...

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...

The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase ...

The filing read: “Unilever has repeatedly threatened Ben & Jerry’s personnel, including CEO David Stever, should they fail to ...

Unilever said it received a binding offer from vegetable-based protein company Vivera to acquire the Vegetarian Butcher, without disclosing financial details. The maker of Dove soap and Hellmann's ...

Unilever has agreed to sell its The Vegetarian Butcher range to JBS-owned Vivera as part of its strategy to offload non-core ...