🛻 Ford’s promised “Model T moment” on Monday might include an “affordable” small electric pickup truck called Ranchero ...

Ford believes a cheap Maverick-sized electric truck could be very popular, guiding suppliers for a 190,000-unit annual capacity ...

Ford filed to trademark the Ranchero name, suggesting that its upcoming compact electric pickup truck might inherit the ...

As electric pickups continue to proliferate in the upper price ranges, two emerging entries are quietly preparing to upend ...

There’s been a lot of buzz online, particularly on automotive forums and YouTube channels, about the possibility of a new Ford Ranchero. Many unofficial renderings and concept images have surfaced ...

Ford filed a patent for the name less than a week after hinting at a new "Model T moment" for the company, possibly telling us the name of its upcoming pickup.

Ford has leaned on its historic nameplates for new vehicles lately. Obviously, the brand revived the Bronco name for its Jeep ...

Never say never. Mazda is open to the idea of launching a new pickup truck in the United States. Mazda CEO Masahiro Moro ...

They may not match up to a modern horsepower behemoth like the Ford F150 Raptor, but the 1970s still produced some trucks ...

Ford filed a “Ranchero” trademark for vehicles, hinting at the name for its breakthrough midsize EV pickup as it prepares to detail a new, cost-cutting EV platform. A fresh USPTO filing suggests Ford ...

While delaying two major EVs, Ford hints at a surprising new electric truck and the return of a forgotten nameplate ...