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How Gwyneth's perfectionism caused a 'noxious' atmosphere at her controversial lifestyle brand Goop: Final extract from new book reveals how she came up with TH…

Goop, which Gwyneth had started as a lifestyle newsletter nearly ten years earlier, sometimes promoted wacky products that ...
BBN Times53m

The Coldplay Kiss Cam Scandal: What Happened?

Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.
BBN Times56m

From Coldplay Kiss Cam Scandal to Clever PR: Astronomer Turned a CEO Scandal into a Brand Awareness Campaign with Gwyneth Paltrow

Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign ...