Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

The unique Starbucks food item that mixes together tiramisu and matcha would be a hit in the U.S. -- but you'll only find it ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Matcha has been an integral part of Japanese tea ceremonies for centuries. Carefully crafted from shaded green tea leaves, ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

M aking matcha might seem like a fancy ritual, but it’s actually way easier than you think. All you need is the right items, ...

With multiple locations across Klang Valley, Yew Yew Coffee is a convenient stop for matcha lovers. Their matcha latte is ...

Base Design has collaborated with the New York-based matcha company on building a distinctive brand from the ground up ...