In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

M aking matcha might seem like a fancy ritual, but it’s actually way easier than you think. All you need is the right items, ...

Matcha has become a staple in the diets of people across the world, with the industry projected to be worth $4 billion by ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

The unique Starbucks food item that mixes together tiramisu and matcha would be a hit in the U.S. -- but you'll only find it ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

Base Design has collaborated with the New York-based matcha company on building a distinctive brand from the ground up ...

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

While matcha certainly holds a special place in the hearts and cups of many, these alternatives provide an exciting ...