Children form their sense of identity early, and toys play a surprisingly powerful role in that process. While children with ...

The project will be the first theatrically released animated “Barbie” film after years of straight-to-video animated movies.

A 'Barbie' animated feature is moving forward, as Illumination & Mattel Studios have closed a deal percolating for some time, sources tell Deadline.

Something Wicked this way comes. As Universal Pictures gears up for the release of Wicked: For Good this fall, Mattel is ...

Holiday toy shortages may becoming—beat the rush by grabbing these 6 must-have kids’ toys now before they vanish from shelves ...

It seems like the iconic British doll, Sindy, could soon have her own story in an upcoming live-action musical.

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical ...

The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the ...

“The Mattel WWE Elite Squad returns to defend their title as the action figure champions of Comic-Con International, unveiling all-new WWE action figures and welcoming special WWE Superstar guests.

The "UNO Social Club" will soon come to bars in cities across the country, including Chicago, the brand announced on social ...

To celebrate the 30th anniversary of "Clueless," Mattel has launched a special collection of themed products inspired by the ...

Rumors have been swirling online that UNO, the popular card game created by Mattel, would be making its debut on the casino ...