To celebrate BYU's Richie Saunders' amazing performance in the NCAA Tournament thus far, Ore-Ida is giving away free tots ...

Saunders’ great-grandfather, F. Nephi Grigg, founded Ore-Ida along with his brother Golden T. Grigg in 1952. The brothers ...

As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and ...

Jon Heder, best known for playing Napoleon Dynamite, returned to his roots Thursday night, sitting courtside at BYU’s Sweet ...

In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother) co-founded frozen foods company ...

The college basketball 'Tot King' had a legendary tater tot connoisseur in attendance for a massive Sweet 16 matchup.

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

Napoleon Dynamite served tater tots on a plate instead of stuffing them in his pocket — and threw his Sweet 16 vote behind ...

Fans of the delectable treat were surely rooting for No. 6-seeded BYU on Thursday after Ore-Ida announced it would give away free Tater Tots with every win in the NCAA Tournament the Cougars get.

"Nephi" Griggs is credited with inventing the Tater Tot. You might know Griggs as the co-founder of Ore-Ida Foods, makers of said Tater Tots. So it's no surprise that Saunders got an NIL deal from ...