BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...
My great grandfather invented iconic American snack worth $1.5 billion and now I’m out to win March Madness
Who doesn’t enjoy Tater Tots? Believe it or not, the iconic American snack has been given a spotlight during the NCAA ...
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...
Meet BYU's Richie Saunders, the Tater Tot heir with an Ore-Ida NIL deal
Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...
BYU basketball's 'Tot King' Richie Saunders is having a March Madness moment
BYU basketball star Richie Saunders has a unique family tree that is leading to the public receiving free tater tots with ...
Why is JJ Watt boycotting Tater Tots after Wisconsin basketball's loss to BYU in March Madness second round? We explain.
JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...
Forget the tater tots — the BYU Cougars are moving on to something Sweeter
Head coach Kevin Young is going to the Sweet 16 in his first season, bringing BYU back to the second weekend for the first ...
Ore-Ida heir Richie Saunders scores BYU a March Madness win and fans free Tater Tots
Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...
Daily Herald6d
‘Tater Tot Heir’ leads BYU men’s basketball into NCAA Tournament
Only in America, and only during the NCAA Tournament, can you find this kind of a story. A few weeks ago it was discovered ...
Saturday Down South12d
Great-grandfather of BYU player invented tater tots, per ESPN
A BYU men's basketball player apparently is the great-grandson of the inventor of tater tots, per an ESPN broadcast.
Sporting News6d
Richie Saunders Tater Tot NIL deal, explained: How BYU star's family history earned him Ore-Ida sponsorship
Richie Saunders inked a sponsorship deal with Ore-Ida, which created Tater Tots and still produces Tater Tots as its signature product today. While it might sound like it makes more sense for a ...
Athlon Sports1d
BYU's Richie Saunders’ NIL deal with Ore-Ida has a legendary backstory
BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in American food history. Thanks to his great-grandfather, F.