TV identity resolution company Blockgraph announced the launch of its new data onboarding platform for small and local ...

TV identity resolution company Blockgraph announced the launch of its new data onboarding platform for small and local ...

AI is transforming how publishers monetize. But that doesn't mean pubs can’t adapt and still make money, says Mediavine CRO ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the ...

Marketing zippers is harder than you think; What should the new SEO be called? And TV-era consumer brands are all-in on ...

Regulators in Texas have been aggressively enforcing the state's data privacy and security act, which went into effect on ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Maple Leaf expanded its OOH efforts beyond Toronto to locations all across the country during the second phase. Major markets ...