As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting ...
His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.
With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication ...
Access limited free articles a month after free, fast registration.
Access limited free articles a month after free, fast registration.
While she worked as a domestic helper in Mumbai, Charu Selvi regularly sent most of her earnings to her sister-in-law in Tamil Nadu’s Muthiapuram, who took care of her young children. Her main concern ...
Articles written by Amrita Bansal ...
The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.
Professional mantra: Stay curious and work hard. Personal mantra: Leave me alone (except for my close ones). 6:00AM—8.00AM: After waking up, I head for my workout, a habit I try to adhere to at least ...
Carrying forward the momentum of the previous versions of ‘The call of the blue’, India Yamaha Motor (IYM) launched the version 4 of its flagship brand campaign, reinforcing its premium positioning in ...
Access limited free articles a month after free, fast registration.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback