New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, ...

This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. While content creators and their fans live in a digital space, VidCon brings them ...

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own ...

TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand ...

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.

This week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack ...

RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in San Francisco, May 8-10. The premier event for cybersecurity explored the next evolution of AI and ...

AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of ...