Mouth fresheners led ad volumes at 12.78%, while Parle Biscuits topped advertisers with an 8.15% share during the first 70 ...

This edition explores the challenges women continue to face in advertising and marketing, from negotiating likability and ...

Thirdbase blends design, wit, and cultural discourse to spark conversations around intimacy. With in-house creativity, it is ...

The second in the series is tgthr. Fresh off a Cannes Glass win last year for its Harpic Loocator campaign, tgthr. returns to ...

By transporting five regional creators to Singapore’s Resorts World Sentosa and capturing their experiences through ...

From quirky copy to nostalgic nods, brands lit up social media to celebrate RCB’s historic IPL win after 17 long years. This ...

Varun Khiatani of Talented explores how Google I/O 2025 signals a cultural shift in AI’s role within the creative industries ...

As part of the upgrade, ChatGPT can now connect to Dropbox, Google Drive, Box, OneDrive, and SharePoint. This allows users to ...

The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.

Forsaking a traditional playbook, the marketing for Housefull 5 hinges on two audacious bets. It released the whodunit with ...

Shikha Gupta, an independent Creative Director, on the behind-the-scenes of SleepyCat’s Slap Facial campaign and why clients ...

The platform is also developing ways to personalise ads in real time, showing different versions to different users based on ...