Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — ...

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held ...

In addition to having no roof, the Land Cruiser ROX features a slanted rear end, so instead of the rear D-pillars on the standard model, the team exposed the trunk space in a way similar to the Jeep ...

Unveiled at SEMA 2024 is the ROX Concept, and it’s quite an extreme build. Built at Toyota’s CALTY design studio in California, ROX stands for Recreation Open eXperience. The company said that it’s a ...

Toyota was on one for this year’s SEMA show. Nearly everything shown received positive response from the automotive press, ...

Toyota's 2024 SEMA showcase is logically organized into several brand ... including a removable top and stylish design cues-perfect for today's adventurous beachgoers. CALTY Land Cruiser ROX Discover ...

Toyota pulled out all the stops for its 2024 SEMA showcase, with the automaker turning up to the Las Vegas show's opening day on Tuesday with almost a dozen concepts catering to sports car and truck ...

The last FJ Cruiser was a parts-bin special, and judging by the Toyota Land Cruiser ROX Concept by Calty Design Research, ...

The latest is based on the Toyota Tacoma pickup and has a bit of a Raptor vibe to it. Called the Tacoma TRD ProRunner Race ...

Now for this year's SEMA show in Las Vegas, Toyota has taken one of its more modern, current products, the GR86 sports car co-developed with Subaru, and dressed it up in rally livery that almost ...