DeChambeau seems to be more relaxed these days, and enters the weekend in the hunt for his first Masters title at 7-under 137 after 36 holes. He has gone to great lengths to change his image and brand, and the channel has helped boost his fanbase amid his move to Saudi-backed LIV golf.

Bryson DeChambeau has made his best ever scoring start to the Masters and credits his new putting style and becoming a social media star for his success