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Nike didn’t start as a global empire. It started with two guys selling shoes out of the trunk of a car. Phil Knight was a broke college student with a wild idea. Bill Bowerman was a track coach who wanted faster athletes. Together, they began importing cheap running shoes from Japan… and selling them at local track meets just to get by. Then Bowerman did something crazy— he poured rubber into his wife’s WAFFLE IRON and created a brand-new sole that changed running forever. That tiny experiment b
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