The King of Commercials 👑😎🕺🏾 Rad Facts: Michael Jackson’s initial deal with Pepsi was started at a cool $5 million partnership in 1983 and was the first of its kind. It changed the celebrity brand partnership deal forever. Michael Jackson however said he would not drink Pepsi, hold the can, and that his face could only appear in commercials for three-seconds at a time. Michael donated the $1.5 million he received from Pepsi to the Michael Jackson Burn Center for children. R.I.P. Michael Jack