The first Coca-Cola polar bears appeared in a 1993 TV commercial
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The first Coca-Cola polar bears appeared in a 1993 TV commercial
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Mail Online
Behind the scenes of the V Cola commercial 🎥 The real magic starts before the camera rolls. Details, focus, and pure energy in every single shot. One team, one vision — creating a vibe that fits the brand perfectly. Stay tuned… this one is made with passion | Polar bear Advertising
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Behind the scenes of the V Cola commercial 🎥 The real magic starts …
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Pepsi vs Coke: Polar Bear chooses in Super Bowl commercial
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sug…
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
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