What is #farmwashing? And why does it matter? We’ve teamed up with an incredible team of real farmers to find out the truth that lies behind these supermarket tactics. From fake farm labels to Britwashing – the overuse of the Union Jack to give a sense that more produce is British than really is – we’re diving in and looking at what some of this means. Watch Jimmy Doherty and Riverford founder Guy introduce our new campaign and explain what it is all about. Over the next few days, we’ll be shari
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