Military targets Generation Z in new recruitment campaign
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Military targets Generation Z in new recruitment campaign
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ABC NewsLuis Martinez
This is the British Army's new recruitment advert, which the service has aimed at women. The new campaign is designed to focus on the idea that soldiers are defined by their skills, not their gender. The latest recruitment drive comes against a background where women account for only 9.8% of the British Army and are only slightly better represented in the Army Reserves at 14.2%. Read more on this story👉 https://bit.ly/3kLehli | Forces News
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