Poise®, the number one brand for light bladder leakage production, has launched a new campaign starring actress Katherine Heigl. The new creative takes a humorous and honest tone, aiming to destigmatize bladder leaks and empower women to embrace normal body changes with confidence. Heigl states: “I don't want a single woman out there to feel alone in her experience or to feel shame or embarrassment. I refuse to let a little giggle dribble stop me from enjoying everything it means to be a woman a
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Poise®, the number one brand for light bladder leakage production, …
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