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How the political environment can impact international marketing environment. - Global Marketing Professor
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In political campaigns, innovation doesn’t replace tradition — it refines it. Digital tools extend conversations and amplify reach, but real connection remains key to unlocking voter trust and participation. At IPE, we explore how smart campaigns blend innovation with traditional mobilisation. Follow us for more insights on modern political campaigns. #PoliticalCampaigns #Tradition #Innovation #Technology | International Political Campaigns Expo
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The Global Innovation Index (GII) 2023 ranks the innovation performance of 132 economies worldwide. But that's not all – the GII also analyzes global innovation trends against the background of an uncertain economic environment, finding that: 🔹 Investment in innovation is robust. 🔹 The climate for venture capital and risk finance for startups is deteriorating. Watch our video summary of the key findings⤵️ and learn more at https://www.wipo.int/gii | World Intellectual Property Organization
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