Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sug…
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercia…
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Pepsi just pulled off one of the most interesting commercials I’ve ever seen. They use the iconic Coca-Cola mascot, the polar bear to do a blind taste test, and the winner of that test is Pepsi over Coke. Do you think Coca-Cola is gonna respond? Let me know your thoughts in the comments #coke #cocacola #commercial #funny #pepsi
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Pepsi just pulled off one of the most interesting commercials I’ve ever …
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The Business Magnets | Pepsi has released its 2026 Super Bowl commercial called “The Choice” and it is already making waves. The 30-second ad features... | Instagram
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The Business Magnets | Pepsi has released its 2026 Super Bowl com…
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Coca-Cola commercial from 1993 featuring polar bears watching the northern lights.
Coca-Cola commercial from 1993 featuring polar bears watching th…
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