What if you could pinpoint with precision accuracy the people who visited specific stores and then serve them ads? We're talking about hyperlocal targeting. Location targeting in a broad sense is nothing new, but what's new and interesting is how granular the targeting can be. Hyperlocal ads can target a neighborhood, a city block, or even people who are at a specific building right now. By pinpointing the person's location, we get to tailor the message to the user because we know something very
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