Today we let everyone know "The World Needs More Cowboys." Born from the very core of the University of Wyoming, this campaign takes the school’s boldest asset and modernizes it to reflect today’s challenges. It redefines what it means to be a cowboy in this day and age, distilling it down to the inner spirit of curiosity and boldness that all who call themselves cowboys can identify with, no matter their race or gender, or whether they’re a student, faculty or alum. That Cowboy spirit is what t
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